How to develop your business during Covid-19 lockdown.
Dear Entrepreneur, after year 2020, Covid-19 curfew, all business are down, Most of business is going on online, According to our knowledge up to 2025 all business let’s go like this crucial covid-19 situation, so you can improve your business marketing through online. You can do that yourself in a simple way. This is called digital marketing
12 ways to market your business online
Entrepreneur, Hardware Engineer,
Web Developer, You Tuber, and
Founder of APL Computers & APL Webs
1. Create a post ads and post high-quality content with your business keywards regularly, in online classifieds like olx, locanto and ect, more than 1000 of classified websites in online.
Clearly, the most important way you can market your business online is to build a free post ads, where you can post and share high-quality content with your business keywords, that adds an exceeding high amount of value on a regular basis. This is definitely a very long-term strategy, and it won’t pay off overnight, but every entrepreneur needs to understand the importance of embracing this online marketing method.
Not only does building a advertisement in any industry or niche help to drive traffic by peaking the interest of Google, but it also leads to creating authority. If you can become an authority in your industry, you’ll garner the attention of consumers, the media and business owners alike. That, in turn, will snowball, build more authority, and eventually, enormous amounts of visibility and sales.
2. Develop a Business and trust relationship with your customers through email and whatsApp marketing.
Email and whatsApp Broadcast marketing is something that every business owner should be engaged in, but it’s no easy feat. To succeed with email marketing, you need to give something away for free in exchange for the consumer’s email address. It needs to be something of value. If you are serious about collecting emails, take the time to create a free report or ebook that will help people in your industry or niche. Then, develop a relationship with that consumer through drip-fed campaigns using a system like Aweber, Get Response, Constant Contact or Mailchimp. However, don’t try to sell at every corner and turn. Connect first, then focus on selling.
3. Make a Professional Business website in google my business page.
Google build your first website for free, Google help you create a beautiful website to impress and engage new customers — and establish your business online, create your location in Google map, Brand Logo, Business phone number, professional email id, products details, business description with you key words.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.
4. Post photos and videos with relevant hashtags on Pinterest, Flickr, Tumblr and Instagram.
There are a number of high-domain authority sites that you can post photos and videos on to build a following. Pintrest, Flickr, Tumblr and Instagram come to mind first. Use relevant hashtags and descriptions to properly categorize what you’re posting about, and follow others in your industry or niche posting with those hashtags.
This isn’t an online marketing technique that will get you instant sales or even instant traffic. It’ll take time. But as long as you’re adding value and you’re passionate about what you’re doing, you’ll build that following up over the coming months and years. Be sure to comment, like and engage with other people’s posts as much as possible in order to get yourself out there in the beginning.
5.Use Facebook ads and strategically-targeted landing pages.
Facebook ads, while not free, offer a great opportunity for reaching the right demographics for your business. As long as you know your customer well, you can use metrics like interests, geographic location, marital status, age and many others, to locate potential consumers to send to strategically-targeted landing pages, also known as squeeze pages.
Experiment with micro-spends to see which ad copy and squeeze page receives the best responses for dropping consumers into your sales funnel. It might take a considerable amount of time to find the right mixture or recipe when it comes to advertising on a platform like Facebook, but once your campaign is profitable, all you need to do is continue to scale.
6. Create useful video tutorials on YouTube.
YouTube offers a great resource for marketing your business on the web. While you might find some friction at the outset for building your audience, if you focus on creating useful video tutorials, eventually, you’ll reach a vast amount of people. Again, you have to focus on adding value without much concern for generating profit.
YouTube is a great resource for tutorials because you can teach people just about anything in an easy-to-understand format. Whether you’re screen-sharing to teach a digital skill, or you’re capturing something in the real world, just ensure that the quality of the recording and the overall content is high. Also, be sure to drop a link inside the description back to relevant content on your site.
7. Collaborate with popular bloggers in your niche.
Reaching out to to popular bloggers in your niche might be an effective way to market your business online, especially if you have something of value to add to one of their posts. If you find a popular blogger who often writes about a particular subject that directly correlates to your line of work, why not reach out and look for ways to collaborate?
A great way to make this happen is to offer your services as a guest blogger. Clearly, you’ll have to have a good background in writing yourself, and it might be difficult to find a popular blog willing to allow you to do this, but it would be worth a shot if you eventually secure a guest post.
8. Optimize your website for SEO. (Search Engine Optimizer)
Clearly, optimization of your site for relevant keywords is an important aspect of marketing your business online. However, the one thing to keep in mind is that if your business is new — less than two years old — and you’ve built very little authority or content, you’re going to have a hard time ranking at the top of Google’s SERPs for any keyword that’s marginally competitive.
The goal is to build excellent content, but also ensure that you optimize your site’s On-Page and Off-Page SEO. While this can become a very lengthy discussion, pay attention to things like your site’s speed, mobile usability, meta descriptions, link profile, reading level, citing of sources, content quality, insightfulness and so on. This is more likened to a marathon than a sprint, so don’t get discouraged in the short term if you don’t see enormous results.
9. Create a branded email signature and QR Code
One of the simplest ways that you can market your business online is by using a branded email signature. Place your links and any potential accolades your company might have received directly into your email signature. This helps to passively promote your business to people that you’re in contact with on a daily basis.
You should include social media links in your email signature too, along with any relevant links to important company marketing pieces — digital brochures or news pieces that feature your company. Drop a small tagline or one-sentence catchphrase about your business and its mission as well.
10. Use business listing sites like Yahoo Local and Google Local.
If you’re running a local business and looking to attract nearby customers to a brick-and-mortar location or offering some professional service that’s geographically-specific, you should list your business on local business listing sites such as Yahoo Local and Google Local.
Google Local is an especially powerful way to list and verify your business information, providing public details such as your company’s address for Google Maps appearances, store hours and other information related to your business. Ensure that you keep this information accurate and up-to-date.
11. Regularly contribute on your industry-specific forums.
Many people have the whole forum-strategy posting for SEO all wrong. They get out there and drop spammy links, and they wonder why they’re booted off the forums. You can’t do that. If you’re serious about marketing your business online, when you do find an industry-specific forum, join conversations and add value before you try to link-drop.
No one likes a person who comes in as a new guest to a forum and begins spamming links. Again, you have to think about doing the most amount of work for the least initial return. Add value. Chat with others. Make suggestions. Answer questions. Just don’t spam links. Add your link to your signature after a few posts or after the rules of the forum allow you to do so, but don’t try to direct people to your site at every bend and turn. It won’t work out well for you if you do that.
12. Leverage the power of Instagram influencers.
Today, with the ever-pervading power of social media, you can instantly reach droves of people from across the world at a moment’s notice. But we also know that algorithms and visibility are working against us, especially when we don’t have the reach of hundreds of thousands or millions of followers.
To reach those people, we need amplifiers, power users and influencers to help spread our messages. While this won’t be free, it will give you instant access to a wide audience in your specific niche as long as you select the right Instagram influencer to help spread your message.
